Wednesday 17 June 2009

The fashions of supermarkets

I was struck (almost literally) when in the recently opened Aldi in Knightswood at the trolley ethos and aisle attitude. Why do manners depend on the status of the shop that one is in. It was like a raging bull mentallity.
We all know that supermarkets are engineered in every possible way to get as much money changing hands at the counter. So in these German ultra-basic supermarkets, the logic must be that they work it so that in a banal atmosphere we lose our individualtiy and a sense of ourselves and become like machines and in an effort to fill the emptyness we fill up our trolleys. Maybe not a bad thing, I'm not a massive German supermarket shopper, I need a little more quality across the range, but, at least in their satsumas they bowled over Sainsburys like a tenpin bowl the size of a car squashing, well a sastuma. The surprise at bill at the German check-out is like that of a cheshire cat at the start of a month of Sundays.
I have a bit of a disdain for the people in sainsburys that stand all important discussing things that are something to do with the layout of aisles or something. Their occupations are all about constantly trying to justify their own existance or job role. Self-importance is along the lines of one doth protest too loudly.
Have you seen the google street pictures - some poor driver has to drive every street the length and breadth of the world. Its quite an unsettling experience to visit ones neighbourhood captured forever in a way that is wierdly life-like but the way an alien might scan our planet to instigate a nerdy scheme to take it over in an instant.
I hate the car industry. They have all the scams and guilt inducing manipulations there is in the book. Mind you, one of the greatest characters from my childhood, who popped into a dream sometime in the last couple of years was Mr Jack Paton of the petrol station in Aberlour. He was in a way like a one line person in my life, I never really knew him, but possibly of all the adults I met in then, he stands out in a quiet dignified way as being the best example of a human being from that important part of my life. I was probably only filling up a can of two stroke but apparantly in my dream world, somehow he imparted more to me than anyone else. I think he is dead now, he sold up his garage decades ago now. Its funny how in a world of people who want their pound of flesh, of people constantly trying to take liberties, how there are those who stand head and shoulders above that.
Its hard being human.